Connecting businesses and markets to expand trade, strengthen economies, and open new opportunities for women.
"Business has its greatest value when it creates opportunity, strengthens communities, and enables more women to lead."— Dr. Laila Rani
Dr. Raja Laila Rani Binti Dato’ Dr Raja Mohamad Abdullah is a business and media leader with more than 20 years of experience in outdoor advertising, international trade, business development and economic cooperation. She is the Chief Executive Officer of Ramcel Media Sdn Bhd and Muslim World Biz Sdn Bhd, Chief Operating Officer of OIC International Business Centre Sdn Bhd, Chairman of the Muslim World Rania Award, and Editor-in-Chief of OIC TODAY magazine.
At Ramcel Media, Dr. Laila leads the development of out-of-home advertising solutions for corporate clients and government-linked companies. Her practical understanding of advertising, audience reach and client needs has helped the company serve organisations across several sectors.
Her interest in entrepreneurship began at an early age under the guidance of her late father, Dato’ Dr. Haji Raja Mohamad Abdullah. Through him, she gained early exposure to international trade,
To advance business and trade, create economic opportunities, and support women in entrepreneurship and leadership across the Muslim world and beyond.
A connected global economy where businesses grow, trade creates shared prosperity, and women have equal opportunities to lead and succeed.
Integrity. Responsibility. Collaboration. Inclusivity. Equal Opportunity. Sustainable Growth. These values guide my work in business, trade, media, and women’s economic participation.
The Muslim World Rania Award 2024 stands as a prestigious recognition of women's magnificent contributions and impactful leadership across the globe.
Trade is not only about buying and selling goods. It is about creating links between people, industries, countries, and ideas. It allows a nation to share what it produces best and receive what it needs to grow.
A seed is small, but with consistent care, it grows into something that provides shade and immense benefit to an entire community. Many aspiring women feel they have to start big to be taken seriously.
Profit is important, but the way we earn it matters just as much." In a highly competitive business landscape, shortcuts can look tempting. But a brand built without a solid ethical foundation is fragile.
