Visionary Leader in Business · Trade · Media · Economic Development
Dr. Raja Laila Rani Binti Dato’ Dr Raja Mohamad Abdullah is a business and media leader with more than 20 years of experience in outdoor advertising, international trade, business development and economic cooperation. She is the Chief Executive Officer of Ramcel Media Sdn Bhd and Muslim World Biz Sdn Bhd, Chief Operating Officer of OIC International Business Centre Sdn Bhd, Chairman of the Muslim World Rania Award, and Editor-in-Chief of OIC TODAY magazine.
At Ramcel Media, Dr. Laila leads the development of out-of-home advertising solutions for corporate clients and government-linked companies. Her practical understanding of advertising, audience reach and client needs has helped the company serve organisations across several sectors.
Her interest in entrepreneurship began at an early age under the guidance of her late father, Dato’ Dr. Haji Raja Mohamad Abdullah. Through him, she gained early exposure to international trade, business negotiations and professional relationship-building. His influence played an important role in shaping her career and approach to leadership.
As Editor-in-Chief of OIC TODAY, Dr. Laila oversees coverage of business, investment and economic developments across Organisation of Islamic Cooperation member states. The magazine provides a platform for discussing commercial opportunities, sharing industry information and encouraging closer connections among businesses in the Muslim world.
A major part of her work is the Muslim World Business and Investment Zone, widely known as Muslim World Biz. The platform connects business leaders, investors, government representatives and trade professionals from OIC and non-OIC countries. It enables participants to present products and services, exchange ideas, identify investment prospects and develop international business relationships.
Muslim World Biz includes:
Through these activities, Dr. Laila promotes trade diversification, business-to-business cooperation and stronger economic ties between OIC countries and global markets. Her work also supports discussion on infrastructure, investment partnerships and responsible business practices, particularly in emerging economies.
Women’s economic participation is another important area of her work. She established the Muslim World Women’s Summit and the Muslim World Rania Award to recognise women entrepreneurs, professionals and leaders. These initiatives highlight women’s contributions to business and economic growth while supporting greater access to leadership, professional networks and international opportunities.
With an academic background in medicine, Dr. Laila also brings a healthcare perspective to her business work. She has supported discussion and cooperation in medical tourism, healthcare services and related investment opportunities across OIC countries.
Dr. Laila’s long-term goal is to increase trade and investment among OIC member states while strengthening their connections with the wider global economy. Through business events, media, professional networks and women-focused initiatives, she continues to support fair commerce, responsible development and broader economic participation.